Sorry I totally blew it by not writing another post this week. What can I say – it was that kinda week! Anyways, here are a few marketing related articles that caught my eye this week. Enjoy!

Carline Anglade-Cole – Sizzling Hot Copy – Written By Y.O.U!
“Trigger words are extremely powerful – so powerful they can scare the heck out of your client’s legal department. Some of these words may make some clients queasy. But that’s ok…

…Not just better vision – but EAGLE EYES!
…Not fast – but BREAKNECK SPEED … or PUSH-BUTTON HEALING!
…Not depression – but BANISH THE BLUES!
…Not good for your mind – but BRAIN BOOSTING!
…Not great – but PHENOMENAL … AMAZING … and WOW!
…Not unique – but THE ONLY KNOWN CURE or … LITTLE KNOWN REMEDY …”

Sean D’Souza – You Are Not Your Consumer
“You may, for instance, like the colour of your website.Your customers may hate it.

You may personally detest long copy.

Your customer may want to read the complete details.

You may personally want whatever you want. Your customer will tell you that you should be listening and giving the customer what they want…

…the biggest mistake most business owners make, is they fall in love with their products and services. And ignore what the customer is saying to them.”

Ray Edwards – How To Annoy Your Customers
Just click the link. It’s a short post and it comes with a podcast. NICE!