In marketing – where a product’s success is judged by the return-on-investment, number of sales, cost-reduction, and customer satisfaction – it can be easy to forget that each purchase is made by a specific individual: somebody with fears, hopes, and goals.
Your product’s success relies on whether these individuals feel they need your product enough to spend money on it. It doesn’t matter what your product costs to make, what suppliers you have managed to secure, or what incredible value you believe it can offer… your prospects must first want what you have to offer.
So before you spend another minute on your marketing, take the time to understand your target market.
