Never talk to somebody with your headline in a way you wouldn’t talk to them in a bar after work.
Don’t “explode” their results, “skyrocket” their sales, or “revolutionize” their world. Get real, talk like a human being, and build trust. Gimmicks and hype might get you somewhere, but in the end you’ll fall short of your ultimate goals.
Qwest Field – home of the NFL’s Seattle Seahawks – often brags about having the league’s loudest fans (so loud they recently created a seismic tremor), but they sure don’t treat them right!
Check out the video below, which shows that a large beer and a small beer at Qwest Field are actually the same size!
Update: Qwest responds: We weren’t ripping off fans who bought large beers, we were giving extra to fans who ordered small beers.
You’ve heard it a thousand times before, “be unique”.
Yet, somehow companies continue to promote worn out marketing phrases by declaring they offer the “best service”, “best value”, or “best quality” around. The problem with using such phrases is that they don’t set you apart – any of your competitors can say the exact same things!
Instead of building your marketing message around subjective clichés, differentiate yourself by explaining what makes your product better than any other option. The best way to do this is to develop a strong USP (unique selling proposition) that focuses on the one thing that makes your product the best.
