Archive for the ‘Copywriting’ Category
Headline Courtesy 101
Never talk to somebody with your headline in a way you wouldn’t talk to them in a bar after work.
Don’t “explode” their results, “skyrocket” their sales, or “revolutionize” their world. Get real, talk like a human being, and build trust. Gimmicks and hype might get you somewhere, but in the end you’ll fall short of your ultimate goals.
Leading your website visitors to action is extremely important – especially on landing pages. Unfortunately, most business owners struggle to transition random website visitors into specific leads whom they have permission to contact – causing them to miss out on an incredible amount of business.
The purpose of a landing page is to direct your prospects to take some sort of action – whether it is purchasing a product, subscribing to a newsletter, or registering for additional information.
Your prospects may arrive at your landing page from a variety of sources – blog posts, emails, PPC campaigns, search engine results, advertisements, or other sources. Once they arrive at your site, it is imperative that you have the design and content that will lead to a positive action.
Here are 15 tips you can use right away to create effective landing pages and increase your conversion rates:
